STAR WARS THE FORCE
AWAKENS – THE PRE REVIEW
In the seventies well,
packaging and promotion existed. But you
were not inundated with it. See the
print financial times, which indicates 1.7 billion for Disney’s consumer
products 2015 and a projected 5 billion for The Force awakens before DVD sales.
Which makes me very
scared for the new Star Wars film. Will
it be a classic work of film? Well
according to the target, car commercials, t-shirts, toys etc it will be a
classic work of marketing.
Reddit, you tube et. al have been focused on Star Wars ever since
JJ Abrams abandoned the Star Trek universe because he wanted to make more money
(marketing, merchandise etc)
See, so every time, and I
mean every time you see a commercial featuring anything on Star Wars the Force Awakens, just think of 2 cents being
deposited to JJ Abrams bank account.
Now I will see the film,
God willing, but there comes a time when one has to decide is it a film or something
else.
Earlier this week Avid at
a live webinar with the editors, where you could live chat etc with the editors
of Star Wars the Force Awakens.
This link may or may not
work, in any event its one hour plus.
My feed was too slow, but
I did watch a replay for about a half hour.
I hope the film lives up
to the hype. I like Bad Robot
productions and JJ Abrams film theory,
--- Alias, Mission 4-5,
Star Trek 1 but when a thing, anything is so hyped to be great before it is
even seen or reviewed it often has the egg been born before the chicken.
What if the film stinks?
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