A few days ago, I picked up an Advertising Age.  I was thrown back 20 years ago, when I wrote a few advertisements for political candidates.

They did not win, at least not that time.

I looked at the rates for this Falls TV shows.

Why was Fresh off the Boat at around 120 k for a TV spot and Modern Family over 200k?

The consumer likes what they like.

 http://www.amazon.com/Siolam-Black-Western-Darrell-Banks/dp/1515299236/ref=sr_1_1?s=books&ie=UTF8&qid=1442695944&sr=1-1&keywords=siolam

Demographics always play a part in your choice of materials.

But as a writer, you have to decide are you writing for a commercial audience, money or for the afterlife.